The Inc413 Edge | The Power of being seen


The Inc413 Edge

A weekly summary of the top business stories, ideas, and tools for businesses in Western Massachusetts.

Inc-quiry

How well do you know Western Massachusetts? Answer at the bottom of the newsletter.

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Springfield's 2025 budget totals approximately $930 million. Can you guess which single department is responsible for a staggering two-thirds of that amount?

A WORD FROM FUNGAI

The power of being seen

I still remember my first Chamber event. I walked in feeling equal parts hopeful and terrified, clutching my name tag like it was a lifeline.

And I left feeling invisible.

I had stumbled awkwardly into other people’s conversations, inserted myself where it seemed I didn’t belong, and then tried to find a corner where I could simply exist for the remainder of the event.

On the drive home, I wondered: Had I made a mistake? Was this really the place for me or my business?

[Read more]

Open skies,
Fungai

P.S. I promised you an Uber story. Stay tuned. It's coming 😉.

FEATURED BUSINESS

Each week we feature a business that is doing inc-redible things for the 413.

B&B Tiny Homes, Adams MA

B&B Tiny Homes is helping shape the future of sustainable living by redefining what homeownership can look like. With their eco-friendly designs and innovative approach to tiny home construction, they’re leading the way in creating accessible, efficient, and beautiful living spaces that meet modern needs while minimizing environmental impact.
[Check Them Out]

On Inc413 this week

Celebrate the launch of Inc413 with the Founders’ Wall

This specially designed page on the Inc413 website will be published in early 2025 and will showcase messages from supporters who want to commemorate the launch of this new platform.

From London to West Springfield – meet the Fairy Boss Mother of branding

When Talyn Rahman-Figueroa moved to Western Massachusetts from the United Kingdom, she brought more than just memories of the Tower of London. Among the things she packed into her suitcase was a firm mission to chart a new career path where she could define the possibilities and the boundaries.

Guide to Media & Advertising in Western Massachusetts

Western Massachusetts boasts a diverse media landscape, from centuries-old newspapers like The Daily Hampshire Gazette to modern platforms like The Shoestring. These outlets provide rich advertising opportunities for businesses, offering targeted local reach through print, radio, television, and digital channels.

In the headlines

Baystate Health, Wellpoint reach multi-year contract agreement
After months of negotiations, Baystate Health and Wellpoint finalized a multi-year contract ensuring Wellpoint members maintain in-network access to Baystate hospitals and services. The agreement protects care continuity for thousands in Western Massachusetts, including Springfield city employees and retirees. [Read more]

Matt Bannister of PeoplesBank Discusses Corporate Responsibility on BusinessTalk
In the latest episode of BusinessTalk, Matt Bannister, Senior VP of Marketing and Corporate Responsibility at PeoplesBank, explores the evolving role of corporate responsibility. From supporting nonprofits to ethical vendor partnerships, he highlights how businesses are being evaluated by their actions, shaping consumer, investor, and employee expectations. [Listen here]

$14.1 Million Grant to Boost Digital Access in Massachusetts
Massachusetts will use federal funding to provide free Wi-Fi in low-income areas, distribute internet-enabled devices, and expand digital equity initiatives, with Hampden County among the beneficiaries. [Read more]

Suzette French Creperie Brings Authentic French Flavors to Thornes Marketplace
French-born Jean-Luc Wittner and Evelyn Darling have opened Suzette French Creperie in Northampton’s Thornes Marketplace, serving authentic crepes, macarons, and frozen to-go dishes for a true taste of France. [Read more]

Local Women Entrepreneurs Honored at State House for Economic Impact
Mary Gabis of Northampton’s Iridescence Healing Arts and Colleen DelVecchio of Easthampton’s Maxady were recognized at the State House on National Entrepreneurship Day for their contributions to Massachusetts’ economy as part of the 2024 Women Entrepreneurs Who Lift Up Massachusetts awards. [Read more]

Business Events This Week

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December 18, 2024 - Northampton Webdive – Wednesday Edition
Join a community of web professionals and gain experience in public speaking, leadership, event planning, and networking with peers and leaders in the tech industry. A regular rendezvous of web makers, designers and creative coders. Held on the third Wednesday at Progression Brewing in Downtown Northampton. [Read more]

December 18, 2024 - Speakeasy TM: Hadley, MA
Are you nervous to stand before a crowd to voice your thoughts, ideas, and opinions? Then you’ve come to the right place! Find out more about the best self-paced public speaking and leadership training in the world. The club is open to all interested parties. Free admission. No ticket required. We meet on 1st & 3rd Wednesday from 7:00 pm. [Read more]

December 19, 2024 - Business Networking and Referral Sharing (Online)
Expect real business networking and referral sharing. We are here to grow and generate customers for each other. This is a group of great business people to partner with! [Read more]

January 17, 2024 - New Year Better Us 2025
The 5th Annual New Year Better Us Celebration is an evening dedicated to inspiration, connection, and giving back. This exciting event brings together professionals, community members, and students to celebrate accomplishments and set the stage for a successful 2025. [Read more]

This Week's Checklist

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  • Send your gifts
    The holidays are a perfect time to say thanks. Whether it’s a thoughtful card or a small gift, show them how much you appreciate their support
  • Shine Online
    Add some holiday cheer to your website or social media. A festive banner, a quick giveaway, or highlighting giftable products could make all the difference.
  • Prep Your Team
    Holiday schedules can get tricky. Make sure everyone’s on the same page about time off and year-end priorities
  • Budget Check-in
    Before the year wraps up, review your spending and set the foundation for a strong start in January
  • Celebrate Wins
    Don’t forget to celebrate your own accomplishments this year!

After Hours

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Top ski spots in & around Western Massachusetts to melt away your work stress
After a challenging year, recharge by hitting the slopes at Western Massachusetts' best ski spots. Here are our highlights for 2025, unique features, après ski options, and proximity to nearby towns. [Read more]

Turn up the heat: how to get started with Hot Yoga in Amherst
Hot yoga combines heat and movement to boost flexibility, detoxification, and cardiovascular health while promoting mindfulness and reducing stress. Resonance Hot Yoga + Massage offers daily classes and has quickly become a local favorite, with students praising its transformative effects. [Read more]

Inc-quiry - Answer

See the question at the top of the newsletter.

PRESENTED BY [YOUR COMPANY NAME HERE]

Answer: Education. The School Department, which accounts for more than two‐thirds of Springfield's total operating budget increased 6.7% overall and comes in at about $630M.


1690 Boston Road, Springfield, MA 01129
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Dear Reader Do you use Uber? If so, maybe you've been in the back seat of my car. I’ve done about 500 trips as an Uber Driver in Western Massachusetts. I’ve driven shift workers, partygoers, friends, visiting college parents, and business people everywhere from Goshen to Gill and from Pelham to Pittsfield. How I ended up driving for Uber is a story for another day. When I first started, I watched a ton of videos from other Uber drivers and I wished there was one guide I could follow....

Futura Coffee, The Mill District, North Amherst, MA

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Public-spirited - An excerpt from the Daily Hampshire Gazette, June 8, 1954

Hi Reader, June 8, 1954. Northampton is a few days short of its 300th anniversary. The Daily Hampshire Gazette publishes a tercentenary supplement that is interesting to look back on now, 70 years later. Here’s a little excerpt from the business stories it covered: “The Northampton Institute for Savings, the first savings bank of the town, was granted a charter in 1842. Its incorporators were public-spirited men…” I love that term, public-spirited. History is great for perspective—and...